What is SEO Anyway?
Search Engine Optimisation is about getting your website ranked so that it is seen by customers. SEO makes you more visible in organic search results. Google isn't the only search engine out there but it continues to dominate, the others are still out there such as Yahoo and Bing. You Tube is the fastest growing search engine but think of others such as Amazon! Getting your business website found so that your customers can see you is essential. Some businesses are perfect for SEO and for some, it would be a waste of money as products and trends continually change, meaning other mediums would be more suited for established businesses with core products and services. In most cases, it is one of the most cost-effective ways to attract new customers via the search engines.
Number One in Google?
Tackling internet marketing isn’t easy, and you won’t hear claims to be the ‘best SEO company’, or any guarantees to get you to number one in a certain time frame, in fact anyone that does is quite simply misleading you. That being said many of our clients are sitting pretty at number one for their relevant keywords but they were never guaranteed this. This is the greatest testimony to our approach to making search engines work for you. As a results-driven SEO expert, I deal with on-page SEO and off-page SEO, creating marketing strategies and building high-quality links to the pages on your site, we’ll do whatever it takes to get you improved positions in the search results. We highly recommend speaking to us about your SEO needs and requirements, we'd love to help you.
SEO Auditing - Fix and Improve
Before any campaign begins a detailed SEO analysis is performed to see how your website is currently performing. This identifies any issues with your websites and what wins can be made with your campaign too. Analysing a website involves looking k at three main aspects content, links and technical. Before any advanced work begins, it is key that the SEO basics are right. Standardised SEO packages are how SEO agencies work as an independent, the strategies used are tailor made to suit each individual business. You will have heard the terms black and white hat SEO strategies, well as you would expect ethical practices achieve sustainable results and rankings for your campaign - it's white hat SEO all the way.
Technical SEO is the driver of web, mobile and device performance. Think about the innovations in a world of voice search, digital assistants, and Progressive Web Apps. The level of technical acumen needed for SEO success is important more now than it ever was. Think siteamaps, robots, loading speeds, meta tags, mobile optimisation, AMP, hreflang, htttps these are all aspects that contribute to outranking your competitors. Without the technical SEO your site will not allow the search engines to crawl your site. If thetechnical aspect is not correct then your site will either not index in the first place or potentially penalised.
Content is king. We carry out in-depth keyword research for all campaigns to ensure the most valuable terms are being targetted. Your page content is the core of your business and it’s one of the first things people will see. We create content that reflects your business whilst being beneficial for search and the keywords being targetted. Many people ask how will I know where I rank? We use a leading industry rank tracker to monitor your current positions and growth on a daily and monthly basis.